Writing and Multimedia. Redesigning the Futuristic Experience

Abstract

This paper is part of the study of writing design (i.e. the graphic sign of writing) and of the concept of movement. It is placed within the context of historical references on the design of writing (as an archaic sign, pictogram, ideogram) and representation technologies (from calligraphy to typography). The relationship between graphic design (writing) and movement (animation) has been addressed in the digital environment through the design of video-graphic products analyzed on the basis of: visual theories of typographic composition; the figurative-generative languages of graphic signs, relational contexts (chromatic, dimensional, formal) along with the integration between image and photo-cinematography (where present); the duration of the audiovisual spot; of the sound component as a key to emotional reading functional to the visual narrative; of communication strategies. Kinetic typography, which integrates movement and writing, is therefore the object of study of this paper. In the field of graphic design and specifically of drawing discipline, two aspects will be evaluated: technological innovation, which made possible the video-graphic representation of the movement while physical time passes; audiovisual languages and compositional criteria for the figurative management of writing and multimedia communication. The realized projects are configured as short-term video-graphic ads and are developed in the context of audiovisual narrative in relation to the creative relationship between writing and: acting; sound; title design; heritage.